In this session, we will discuss the advantages of taking this course. This should serve as motivation for the whole course. The learners will understand why the course is important in this section.

In this lesson, we will set expectations for the learners on how to go about this course to receive maximum benefit. We should give a clear idea of how much time they need to provide for the course, and how assessments help them to get a better outcome from the course..

This lesson must give an outline of the complete course. It includes the syllabus explanation, different activities explanations, the flow of the topics, and the learning objectives display.

List out the criteria to call something as good content.

10 multiple-choice questions with 4 answers should be formed and asked learners. Feedback on right or wrong answers should be given after the learners answer the question. Knowledge and skill-set-based questions should be asked. For each correct answer, the learner earns 10 STARS.

Assessment activity 2a: 5 MCQs. Feedback on right or wrong answers should be given after the learners answer the question. Application-based questions should be asked. For 5 correct answers 5 STARS will be earned. Assessment activity 2b: 1 drag and drop activity – 5 small pieces (3 to 4 lines) of the content of different types will be given in 5 treasure boxes and the names will be given on 5 different keys. If learners choose the correct name for the piece of content, and drag and place the key on the treasure box, then the box will open so that the student will earn a STAR. In total 5 STARS can be collected.

List the elements of effective fiction writing.Explain the importance of character development, plot, and theme in fiction writing

List the elements and characteristics of effective Non-fiction writing.

List the elements of effective Satire writing. Explain the importance of irony, sarcasm, and humor, to create satirical content.

List the elements and characteristics of effective diplomatic writing.

5 MCQs. The question will be to identify the given content as Fiction, no-fiction, Satire, and Diplomatic content. Feedback on right or wrong answers should be given after the learners answer the question. For each correct answer 1 STAR is rewarded.

Rules of the first submission – Learners should create a write-up of 200 words on the given 5 topics using their creativity and applying the process of content writing.

Learners will submit the first draft as an assessment for AI review. If the learners submit 200 to 250 words write up – 10 STARS. If the learners submit less than 200 words write up – 5 STARS. If they don’t submit the write-up – no rewards. (AI will check for spelling, grammar, and sentence structure, plagiarism checker, and suggest how the writing can be improved. AI will provide a report based on that).

Discuss the needs for SEO writing. Explain how to write and optimize web content that aligns with search engine algorithms, targets specific keywords, and enhances search visibility.

Submitting the assignment will rewards 10 STARS Benefits of Assessment Activity 5 for the learners – The best write-up will be published on the Swachhakshar Website with the name and photo of the learner. (Swacchakshar team can assess the written content and use this for marketing and testimonial purposes).

In this session, we will discuss the advantages of taking this course. This should serve as motivation for the whole course. The learners will understand why the course is important in this section.

Benefits of Assessment Activity 6 with the learners – If learners send their resumes and cover letters, Swachhakshar will upload them to the Swacchakshar Linkedin group containing people and HRs interested to hire content writers and related fields for better reach and recognition.

.Identify the purpose of report writing.Explain how to write a well-organized, clear, and concise report that effectively communicates the research findings and conclusions, and provides recommendations for future action

Explain the elements of a news story, including the lead, angle, and background information

Identify the purpose of case study writing. Explain elements that should be included in a case study report.

Identify the purpose of whitepaper writing. Explain the structure and components of a white paper, including introduction, background, problem statement, solution, and conclusion.

10 MCQ questions to check their understanding of the concepts. Feedback on right or wrong answers should be given after the learners answer the question. Knowledge and application-based questions will be asked. For each correct answer, the learner earns 10 STARS .


Explain the purpose and elements of a blog post.
Explain how to use the appropriate tone, style, and format to write a blog post on any topic.
Read and analyze an example post.

Use storytelling techniques and audience engagement strategies to write compelling YouTube scripts. Read and analyze an example YT video script.

Use audience engagement strategies to write compelling Reel scripts. Read and analyze an example Reel script.

Explain the purpose of memes Identify the elements that make a meme successful. Explain the process of creating a meme, including selecting or creating an image, writing text, and selecting a font and color. Read and analyze an example Meme.

For the Assessment Activity 8 submission, the learner will be rewarded 10 STARS. The best work will be published in Swacchakshar Social media platforms with attribution. 10 STARS.Recognition in our Social media platforms. An add-on to their portfolio

For the Assessment Activity 9 submission, the learner will be rewarded 10 STARS. The best work will be published in Swacchakshar Social media platforms with attribution. 10 STARS.Recognition in our Social media platforms. An add-on to their portfolio

Explain how to create imaginative and entertaining scripts for cartoons/ animations/ animes, incorporating engaging characters, dialogue, and plot twists. Read and analyze an example content for cartoons/ Animations/ Animes or scenes.

A short movie scene script with some errors and with improvement areas is displayed. The learners should identify them and write it 5 given rows. If the task is completed, the learner will earn 10 STARS.

Write persuasive and effective copy that engages the target audience and motivates action, using clear and concise language, storytelling techniques, and an understanding of consumer behavior.

Students are given 4 samples of the copywriting content. And are asked to select the best one. After selecting the answer, feedback on why it is not the best or best sample should be displayed. Students will get 5 STARS for completing the activity..

Identify the main elements of plagiarism laws.
Explain the consequences of plagiarism, including legal, ethical, and professional repercussions.

Develop and implement strategies for avoiding plagiarism in writing, including proper citation and referencing of sources, and original writing practices.

10 MCQ questions to check their understanding of the concepts. Feedback on right or wrong answers should be given after the learners answer the question. Knowledge and application-based questions will be asked. For each correct answer, the learner earns 10 STARS .


Explain the basic principles of effective editing, such as clarity, coherence, and conciseness.
Explain the different stages of the editing process

Explain the key elements of effectivproofreadingsng, such as accuracy, attention to detail, and consistency. Identify the differences between proofreading and editing. Explain the importance of proofreading in the publishing process. Use proofreading symbols and guidelines to mark and correct errors in written work.

Learners will be given 200 to 300 words of content with errors. They should edit, proofread and submit the content. Learners will earn 10 STARS for completing the activity. AI is used to check error-free content. If the submitted content is error-free then the assessment os considered as complete.


identify areas that need improvement.
Improve the first draft.
Compare it to the original writing to determine if it meets the desired standards and finalizing the first draft..

Learners should submit their portfolio link. Submitting their Portfolio will reward them 10 STARS.